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A Mod-Style Makeover

November 9, 2010:

A new corporate look, exclusive ranges from Europe and new additions to the team combine to make the new financial year an exciting one for Mod-Style. The new Mod-Style brand and the exciting new ranges will debut at ODMAFAIR on July 10, 2009, at Stand 230... as well as the chance to win a very famous Italian – a Vespa scooter valued at $7,000! Growth into the fashion frames arena comes via the iconic United Colours of Benetton brand Italian super-label Sisley fun and functional Italian brand People the timelessly chic French range from Daniel Hechter pour homme and the über-cute Tartine et Chocolat – French designer frames for young fashionistas.

Adding function to the fashion offering, and taking Mod-Style into the specialised end of the market, are two lines from leading Italian eyewear designers, Zero RH+ and Arsenik. The preferred brands of some of Europe's leading athletes and famous sports people, these two brands bring unrivalled innovation and style to the sports eyewear category in Australia.The latest range from designer favourite Mandarina Duck continues to be sold exclusively through Mod-Style. Mod-Style's own brands, Avanti and Eclipse, will remain as staple offerings and rationalisation across the existing ranges has allowed for innovation and the addition of new styles.To celebrate the arrival of the latest European ranges, Mod-Style customers have the chance to win a Vespa LX150 scooter, worth $7,000 including all on road costs! Simply purchase any 10 frames from the Mod-Style range and you're in the running to win. Purchase 10 frames from the NEW ranges, and you triple your chances. The promotion starts at ODMAFAIR and runs through until the end of August, 2009.

In true Mod-Style fashion, all ranges represent affordable luxury and outstanding quality. In line with the new portfolio extensions, Mod-Style has reinvigorated the company’s branding, including the creation of a new website with increased functionality and retailer services.

"We're very excited as the changes we have been making to our business over the past twelve months start to come to market," explained Mod-Style General Manager, Jeff Moon."In line with our assertive range extensions has been a dual focus on growing the internal team so that we continue to deliver excellent service to the existing and the new broader customer base. Increasing our technical capabilities has been another priority.

"Continuing to ensure the optical market is accessible for all remains our mandate, and our outstanding supplier relationships mean we’re able to leverage additional opportunities within our industry – broadening the Mod-Style product offering."